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AI-Powered Vertical Sales CRM for Manufacturing Suppliers

How it works

Record the meeting. The CRM does the rest — AI-generated summaries, action items, and follow-up drafts, all linked to the right account and opportunity. No manual notes. No missed follow-ups.

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Free · Google Play and iOS coming soon

9:41
Activity Log
Activity Log
Log customer visits and online meetings.
Log Activity
Type
Customer Visit
Related to
Opportunity
Select opportunity
Bharat Forge
Date
28-09-2026
Manual update Schedule Transcript Record
Q3 Review · 48:12Transcript ready
Update
AI summary
Customer confirmed interest in revised delivery timeline. Pricing approved at ₹42L. Pending: formal PO from purchase team.
Send revised proposal · Due: Friday
Follow up with purchase team · Next week
Log activity
Sound familiar? "Which deal did Ravi last touch?" "The approval is stuck with purchase" "We lost track after the site visit" "3 months of follow-ups in a WhatsApp group"
What is H&S Sales

Built for the gap generic CRMs left open.

Manufacturing suppliers in India run on 90–180 day sales cycles, multi-level OEM approvals, and field reps who spend more time on factory floors than at desks. Salesforce wasn't built for that. Neither was Zoho.

H&S Sales is an AI-native vertical CRM built specifically for India's manufacturing supplier ecosystem — from component makers and Tier-2 auto suppliers to capital equipment manufacturers and EMC/TIM solution providers.

We closed the gap: real pipeline stages that match how manufacturing deals actually move, AI that captures meeting intelligence automatically, and forecasting built around long-cycle B2B reality.

S
Sandeep, Co-Founder
20 years in industrial B2B sales · Chennai
🏭

Manufacturing Suppliers & Tier-2 Vendors

Component makers, auto parts suppliers, stamping and casting vendors managing OEM approvals across multiple buyers.

👥

Field Sales Teams

Reps covering 30–50 accounts across multiple states, who need mobile-first tools that work from a car park after a factory visit.

🔗

Industrial Distributors & Channel Partners

Multi-principal distribution businesses juggling product lines, territories, and complex multi-level pricing and margin structures.

📡

EMC / TIM Solution Providers

Technical sales teams managing qualification cycles, compliance documentation, and long-tail follow-up across telecom and defense OEMs.

Why we built this

We were the manufacturing sales team.

After two decades in industrial B2B sales — running deals across automotive Tier-2 suppliers, capital equipment buyers, and OEM procurement teams — we knew the problem firsthand.

Generic CRMs were built for SaaS companies. They don't understand 120-day cycles, multi-department approvals, or the reality of managing 40 active deals across three states.

We built H&S Sales because we needed it. And so do you.

S
Sandeep, Co-Founder
20 years in industrial B2B sales · Chennai
Without H&S Sales

Ravi visits a Pune OEM supplier in March. He logs notes in WhatsApp. By June, the deal is ₹62L and in the final approval stage — but no one followed up for 3 weeks. The supplier went with a competitor.

₹62L
Deal lost
21 days
No follow-up
With H&S Sales

The AI flags the deal on day 8 of silence. Ravi gets a nudge, drafts a follow-up with the revised delivery timeline. The approval moves forward. The deal closes on day 34.

₹62L
Deal won
Day 8
AI flag triggered
Who it's for

Built specifically for your industry, not adapted for it.

Component & Parts Suppliers

Multi-level BOMs, supplier performance tracking, and complex qualification workflows — all in one place.

Our deals take 3 approvals before a PO even moves.

Capital Equipment Manufacturers

Project-based sales, 90–180 day cycles, and multi-department approvals.

Deals were dying because three people thought someone else was following up.

Automation & Assembly Suppliers

Technical qualification cycles, compliance tracking, and post-sale service continuity.

Technical specs, compliance docs, and follow-ups in one timeline.

OEM Supply Partners

Relationship continuity, kanban order visibility, and volume forecasting.

We manage 6 OEMs with one rep.
Core features

Five things your reps will actually use, every day.

No bloat. No 200-field forms. Just the tools a manufacturing sales team needs to close more deals in less time.

01

Leads Management

Capture leads from site visits, referrals, trade shows, and inbound enquiries. Route them to the right rep instantly.

Auto-assignSource tracking
02

Account & Contact Management

Every OEM, Tier-1 buyer, and procurement contact in one place — with full interaction history, hierarchy mapping, and relationship context.

Multi-contactOrg hierarchy
03

Opportunity Pipeline

A kanban board built around your actual manufacturing stages — Prospecting, RFQ, Prototype, Preproduction — not a generic SaaS funnel.

Prospecting → RFQ → Prototype → Preprod.
04

Activity Logging & Follow-ups

Record calls, factory visits, and WhatsApp conversations in seconds. The AI generates the log automatically from recorded meetings.

AI transcriptionAuto follow-upWhatsApp sync
05

Sales Forecasting & Reports

Forecast built for long-cycle manufacturing deals — weighted by stage, age, and deal velocity.

Stage-weighted forecastRep performanceDeal velocity
app.hs-sales.com/dashboard
Search your records…
AI Search
Dashboard
Sales pipeline overview and key metrics.
Total Pipeline
₹1.58Cr
Weighted Pipeline
₹71L
Business Won
₹62L
Active Opportunities
4
Total Leads
18
Sales Pipeline Funnel
Prospecting₹38L · Minda, Sundram
Quotation/Proposal₹42L · Bharat Forge
Prototype/Quotation₹78L · Tata AutoComp
Pre Production/Negotiation₹0
Won₹62L
AI Search
Ask a question about your CRM records. Answers are grounded only in records you can access, with cited sources.
Which deals in Quotation/Proposal have gone silent for 15+ days?
Ask
1 opportunity matches. Bharat Forge (₹42L, Quotation/Proposal) has had no activity for 18 days. Last contact was a site visit on 10 Sep. Suggested next step: send the revised proposal.
Opportunity · Bharat ForgeActivity · Site visit, 10 Sep
How it works

Three things your reps will use, every single day.

01
Pipeline

Every deal, its stage, and who's on it

A kanban board that maps to how manufacturing sales actually work.

02
AI Follow-up

The deals going cold get flagged before they're lost

Our AI watches the pipeline. When a deal goes quiet for too long, your rep gets a suggested next action.

03
Meeting Intelligence

Every site visit, call, and WhatsApp logged automatically

Record the meeting. The AI transcribes it, extracts deal updates, and logs them to the right opportunity.

9:41
Opportunities
Opportunities
Track deals from prospecting to won.
New
All OpportunitiesWon Deals
Tata AutoComp
₹78L
Brake assembly · 31 days in stage
Prototype/Quotation⚠ Review due
Bharat Forge
₹42L
Forged crankshafts · 18 days in stage
Quotation/ProposalSilent 18 days
Minda Industries
₹23L
Wiring harness clips · 12 days in stage
Prospecting
Sundram Fasteners
₹15L
High-tensile bolts · 5 days in stage
Prospecting
AI Search
Deals silent for 15+ days?
Ask
1 result: Bharat Forge · ₹42L · Quotation/Proposal · silent 18 days.
Opportunity · Bharat Forge
Dashboard Leads Deals Activity
Manufacturing sales has always had longer cycles, deeper relationships, and more moving parts than any generic CRM accounts for. H&S Sales is the first one that doesn't try to force you into someone else's process.
— Sandeep, Co-founder · 20 years in industrial B2B sales
Why H&S Sales

Not built for everyone. Built for manufacturing.

🇮🇳

India-first, not India-adapted

GST, multi-level approvals, family-run procurement — these aren't edge cases we patched.

📱

Your reps are in the field

Built mobile-first. Log a meeting from the car park after a factory visit.

🤖

AI that earns its keep

Not AI as a selling point. AI that flags at-risk deals, summarizes meetings, and drafts follow-ups.

Market insights & research

Exclusive market studies. Coming soon.

Comprehensive, India-specific market research on EMC, TIM, and manufacturing supplier segments — available exclusively to H&S Sales users. Coming soon.

📊

Indian TIM Market Report 2026

Thermal interface material demand across EV, telecom, and industrial segments.

🔒 Coming soon.
📡

EMC & IP Sealing Gasket Study

9-category analysis of India's EMC shielding and gasket market — FIP, extruded, molded, and die-cut segments.

🔒 Coming soon.
🏭

Manufacturing Supplier Intelligence

Quarterly snapshots of key OEM procurement trends, RFQ volumes, and supplier consolidation patterns.

🔒 Coming soon.
Industry updates

EMC & TIM Trends — twice a week.

Every Monday and Thursday: global compliance updates, Indian market movements, and innovation signals that matter to manufacturing sales teams. Free for all users.

EMCMonday, 28 Sep 2026

EU RED Directive Phase 2 — What India Exporters Need to Know

The EU's Radio Equipment Directive now mandates stricter EMC immunity testing...

Read more →
TIMThursday, 25 Sep 2026

Phase Change Materials Gaining Ground in India's EV Battery Pack Segment

OEM battery pack designers at Tata and Mahindra EV are shifting toward phase-change TIMs...

Read more →
IndustryMonday, 22 Sep 2026

BIS Certification Expansion: EMI Filter Manufacturers Now Included

The Bureau of Indian Standards has extended its mandatory certification scope...

Read more →
📬
More updates every Monday & Thursday
Coming soon.
What our users say

Real teams. Real results.

Early access users across India's manufacturing supplier ecosystem have been putting H&S Sales through its paces.

★★★★★
"We were managing 40 active OEM accounts across three states on WhatsApp and Excel. H&S Sales gave us a single view of every deal, every rep, and every follow-up that was overdue. Our conversion rate went up 22% in the first quarter."
R
Rajesh M.
VP Sales · Component Supplier, Pune
★★★★★
"The meeting recording feature alone saved my team 2 hours a day. We used to spend our evenings typing up visit reports. Now the AI does it, and the follow-up draft is ready before we've left the customer's parking lot."
A
Anand K.
National Sales Manager · Capital Equipment, Chennai
★★★★★
"Finally a CRM that understands RFQ stage means something real in manufacturing. The pipeline stages match how we actually sell — and the AI alerts us the moment a deal starts going quiet."
P
Priya S.
Sales Director · EMC Solutions Provider, Bengaluru
For partners

Help manufacturing suppliers sell smarter. With us.

We're building the implementation partner network now — before launch. If you work with manufacturing suppliers, industrial distributors, or B2B sales teams in India, we want to build this with you.

Talk to us about partnering

What partners get

  • Early access to the platform and roadmap
  • Revenue share on customers you bring onboard
  • Training and onboarding playbooks
  • Co-marketing in front of your verticals
  • Direct line to the product team

H&S Sales — Coming soon.

Built for India's manufacturing sales teams. Start your first pipeline in minutes.

Coming soon. Request Early Access →